STRATEGI JEPANG DALAM MEMBANGUN BRANDING “MUSLIM-FRIENDLY”

Based on this research, the researcherexplained about the strategy of Japan to develop “muslim-friendly” branding start from the year 2013 to 2017 by way of analyses explaining about some of Japan’s strategy in developing the branding through descriptive research method. This research uses nation branding hexagon concept by Simon Anholt through six aspects, which the result of the research follows: 1)Government, through the role of JNTO and JETRO; 2)People, trough the role of Japan Muslim Association, Japan Islamic Trust, Japan Halal Association, and Halal Media Japan; 3)Investment and Immigration, collaboration with investors from Muslim countries and implement the free visa policy for Muslim countries; 4)Export, introducing the “made in Japan” product; 5)Tourism, giving the muslim friendly facilities for Muslim visitor; 6)culture and heritage, through the hospility culture, the activities of the Japan Halal Food Project in Indonesia, Japan Halal Expo and the Muslim manga community in Japan. The conclusion in this study shows that the success of Japan in getting recognation as a Muslim-Friendly country can be seen through nation brandin